A Brighter path to life-changing results.

Our Mission

AI-driven financial planning for everyone.

At Bright, we believe everyone should benefit from financial planning driven by world-class AI. The results can be life-changing. 

Double the wealth.

Our mission: to double the wealth of middle-income consumers by enabling better financial decisions, powered by data sciences and behavioral design.

Double the wealth.

Our mission: to double the wealth of middle-income consumers by enabling better financial decisions, powered by data sciences and behavioral design.

Our MoneyScience™ experts

Avi, Petko and Alex came together to build an advanced system for financial planing and real results powered by Data Science. They brought together Alex’s knowledge of the financial struggles of everyday consumers, Petko’s deep experience with banking and financial products and Avi’s special expertise as a professional data scientist.

Avi Patchava

The Money Scientist

Avi has three Masters’ degrees from the University of Oxford and the London School of Economics. He is an experienced data sciences expert with 11 years in data science research and data science products. He has built data science systems in banking and financial services as well as several other industries such as retail, advertising, automotive and manufacturing.

He was a leader in McKinsey’s Advanced Analytics practice, working with companies in the US, UK and Asia. He has also served as Vice-President of InMobi’s Data Sciences and Machine Learning teams.

Petko Plachkov

The Money Architect

After graduating from Princeton, Petko built his career in financial services with McKinsey&Co and Resolution Capital. Petko is a serial entrepreneur and an expert in Banking and Financial services. He has built and launched Financial Technology products in the USA and Europe.

In 2012 before Bright, Petko had built and launched a consumer lending company which helped thousands of daily commuters in Europe lower their costs and realize substantial savings.

Alex Seyfert

The Product Maker

Alex is a consumer product builder with a decade of experience building consumer tech for American consumers. He has frontline experience building product and growth teams for major consumer products, when he worked at Amazon and Yahoo!

As a senior product manager, he led a team at Amazon and spearheaded Product Growth, serving 55 million subscribers. Previously, he kick-started Yahoo’s Mail Growth team, serving 300 million active users.

Petko Platchkov

CEO

Avi Patchava

President

Jayshree Merwade

VP of HR, Operations & CS

Varun Modi

CTO

Alexander Seyfert

CPO

Carolyn Deng

Head of Bright Credit

Avinash Ramakanth

Head of Engineering

Amit Bendale

Head of Data Sciences

Chief complaint

CTO

Data science powered company building global consumer products

Avi, Varun, Amit and Avinash together laid the foundation of data sciences for Bright. They brought together Avi's knowledge of financial products, Varun's proficiency with building AI engineering, Avinash's experience with scaling big data consumer tech and Amit's expertise as a professional data scientist.

Avi Patchava

CEO & Co-founder

Avi has three Masters’ degrees from the University of Oxford and the London School of Economics. He is an experienced data sciences expert with 11 years in data science research and data science products. He has built data science systems in banking and financial services as well as several other industries such as retail, advertising, automotive and manufacturing.

He was a leader in McKinsey’s Advanced Analytics practice, working with companies in the US, UK and Asia. He has also served as Vice-President of InMobi’s Data Sciences and Machine Learning teams.

Varun Modi

CTO & Co-founder

Varun is a Computer Science graduate from I.I.T Kanpur. He is a highly experienced A.I. engineer and data scientist, with a decade of experience. He was with InMobi for 7 years where he played leading roles in building the Wadogo marketplace, Performance marketing prediction systems, Creative analysis systems, Recommendation systems and Time-series systems. Varun is passionate about applying data sciences and A.I. to solve real business problems. He is an active teacher and speaker for young engineers and data scientists.

Amit Bendale

SVP, Data Sciences & Co-founder

Amit is a Computer Science graduate from I.I.T Kanpur. He is a highly experienced data science system builder. He was with InMobi for 7 years where he played leading roles in performance marketing, survey fraud detection, marketplace matching systems and content personalisation. He achieved 2 patent filings for his data science innovation at InMobi and published 5 research papers overall. At Bright, he leads the Data Science and Analytics teams. He is the lead inventor of the Bright Debt Manager system that has been filed for a patent in the US and India.

Avinash Ramakanth

SVP, Engineering & Co-founder

Avinash is an Engineering graduate from IISc and BITS-Pilani. He is an experienced engineer and big data architect. He was with InMobi for 5 years where he played leading roles in designing Big Data user management systems.. At Bright, he leads the architecture and implementation for Bright’s payment systems, the Bright banking system, and Bright’s in-house Growth Science platform.

Petko Platchkov

CEO

Avi Patchava

President

Jayshree Merwade

VP of HR, Operations & CS

Varun Modi

CTO

Alexander Seyfert

CPO

Carolyn Deng

Head of Bright Credit

Avinash Ramakanth

Head of Engineering

Amit Bendale

Head of Data Sciences

Chief complaint

CTO

Our Values.

Deliver real results.

We exist to make a real, positive impact in the lives of our users. With smart financial planning, the potential for change is massive.

Use data as a force for good.

We celebrate data as a positive force. When behavioral science elevates financial security, the results can be transformative.

Use data as a force for good.

We celebrate data as a positive force, to be used to benefit its owners.

Respect every dollar as our own.

We treat our users’ money as if it were our own. We’re entrusted with our users’ vital resources, and we take that responsibility seriously.

Backed by leading technology investors.

Global presence. 
Experts from around the world.

San Francisco

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London

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Bangalore

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